S.W. Basics of BK

Brooklyn, New York

Originally, S.W. Basic’s products were just for Adina Grigore, the founder, and her sensitive skin. She didn't know if anyone else would like her creations... It's really tempting, these days, just to cross your fingers and hope that the stuff you put on your body is safe because it smells like wildflowers or claims to reverse aging. But people loved Adina’s inventions, and it made her realize that her customers aren't the finger-crossing type. They do want great skin, but they don't want to hurt themselves or the planet to get it. And that's why she started S.W. Basics.

A lot of companies toss around the phrase "all natural" these days. Unfortunately, labeling laws for personal care products are extremely lax, and in our experience, "all natural" almost always translates to "not-at-all natural." S.W. Basics has been created to be an absolutely, positively, 100% truly all-natural line. Their products are made simply using only the purest quality ingredients they can find. And because they believe every business has a responsibility to preserve a sustainable environment, all of their ingredients are either certified organic, Fair Trade, or sourced from small family farms. They're committed to creating the most effective products in the most responsible way, taking all of our ethical obligations into account.

We like to call S.W. Basics "no-frills skincare." That doesn't just mean that they cut out crazy synthetic chemicals; it also means they leave out trendy, exotic botanicals, and luxury fillers. Instead, they use the fewest possible ingredients for effective skincare. S.W. Basics products are made simpler for a reason: fewer ingredients means higher potency and less of a chance for irritation, which is why they're so awesome even on super-sensitive skin.

S.W. Basics was created primarily to help people have healthier skin naturally. But if that were the end of the story, they probably wouldn't be as passionate as they are about what they do. Their goal is bigger: to make products that contribute to the overall health of our communities by supporting family farmers, small American manufacturers, and values-driven partners. If the last few years have taught them anything, it's that the days of "every company for itself" are over, so they want to make sure that every time a customer supports them, they're getting to support awesome businesses all along their supply chain.

There is an incredible revolution happening in the food world right now. People everywhere are beginning to see just how important the success of small, sustainable agriculture is for our economy. But weirdly, most people think it stops there. With S.W. Basics, Adina wants to bring that sort of thinking to the world of skincare and, hopefully, beyond.

Our Story // SW Basics of Brooklyn from S.W. Basics on Vimeo.