Owner Brian Hepp has had a lifelong passion for cooking. Whether it be spices, herbs, or any of the global flavors the world has to offer, Brian has gone to great lengths to experiment and explore the world of cooking and its symbiotic relationship with salts. After years of making his own blends, he discovered the unique nature of sea salt. From the purest Mineral sea salt to Flavor-enhanced sea salt, these salts represent a grand confluence of global flavor.

In 2011, in Venice, California, HEPP'S Salt CO. was born in the form of a revolutionary salt bar in local farmer's markets. Brian's goal was to not only share his exciting discoveries with people, but to also educate them on the myriad applications of these salts. These are not salts that are just tossed into any dish, as was the practice with traditional salts. These are salts that come with unique and individualized flavor profiles that describe the region from which they come, and also detail how and with which savory dishes they can be paired. HEPP'S sea salt is more than just good quality sea salt, it's about bringing the gourmet cooking experience into the everyday person's home.

In 2013, Brian and his wife Amber teamed up to truly make this a family-run business. As this special brand of salt became a farmer's market sensation, culinary savants began to take notice. It wasn't long before HEPP'S Salt CO. was the salt of choice for figures such as Celebrity Chef Bruce Kalman (Season 15 Winner of Chopped on the Food Network; Owner of Union in Pasadena, CA), Chef Aaron Perez (Winner of Cut Throat Kitchen on the Food Network; Owner of Vaka Buger in Los Angeles, CA), and renowned mixologist Matt Biancaniello (Winner of Best Bartender in LA in 2010 & 2013